A little more than 50% of international O&S visitors came from an EU country. Roughly a third of all international visitors came from European countries outside the EU. And Asian visitors weighed in with a share of seven percent.
Numerous exhibitors had a similarly positive take on the quality of the tradeshow audience. And the findings of the visitor survey backed up this perception, as the ratio of trade visitors – at 99% – was just short of a perfect score. Of these, the majority were even decision-makers, with 83% reporting playing either a consultative or authoritative role in their companies' decision-making processes. The percentage from top management was 28%. A further positive aspect for O&S exhibitors consisted of visitors’ purchasing mindset, as 30% traveled to the event with firm purchasing intent, while a further 50% attended to finalize their investment plans at the show.
O&S covers all areas of surface technology, with electroplating representing a key local industry. Even before O&S opened its gates, all signs were positive for the electroplating part of the show. Featuring 77 participating firms, the "World of Surface Treatment" staged by the Central Association of Surface Technology (ZVO) experienced strong growth compared with the previous edition in 2014. Strong visitor demand ensured a correspondingly positive mood at the exhibitors' stands.
Successful debut of Guided Tours
For the first time O&S also offered its visitors Guided Tours. The tour on "Surfaces fit for the future – multifunctional, REACH-compliant coatings" drew a range of spontaneous participants, along with visitors who had already signed up in advance. The second tour was dedicated to the topic of "Plant and equipment for maximizing process reliability and quality." Both tours were presented twice a day, taking visitors to eight exhibiting enterprises, each of whom offered a 10-minute presentation, followed by a five-minute Q&A session. Featuring a high percentage of decision-makers and a foreign component of roughly 50 percent, visitors took full advantage of this opportunity.
Offering 31 presentations, the O&S Specialist Forum provided a broad window onto the activities taking place in the various surface technology segments – from the development of new coatings to plant equipment and measuring techniques, right on up to efficiency and energy conservation. The forum organizers at WOTech declared their complete satisfaction with the Surface Treatment 2016 Forum, where speakers were able to pass on their practical expertise in a series of lively, content-packed presentations.