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SurfaceTechnology GERMANY, 16 - 18 June 2020
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SurfaceTechnology GERMANY well on track

Italy and Switzerland heading up the ranks of the show's international exhibitors

04 Feb. 2020

The international SurfaceTechnology GERMANY trade show to take place in Stuttgart in June of 2020 is a must for user industries of surface technology, particularly in the DACH region (Germany, Austria and Switzerland) and Italy. This is partly because of its regional appeal, but is also due to the particular strength of surface treatment technology in this region. A large number of exhibitors from Italy and Switzerland have already registered.

From the automotive industry to mechanical and plant engineering or the electrical industry, the key user industries of coating technologies within Europe are increasingly found in Southern Germany, Austria, Switzerland and Italy. And with roughly five months to go until the gates open on SurfaceTechnology GERMANY on 16 June, the registrations coming in are a reflection of this geographic mix. Over 200 companies have already registered, and the bookings received so far translate into roughly 6,200 square meters of space sold. At the moment, over a quarter of all exhibiting firms are from outside Germany.

"SurfaceTechnology GERMANY is where the entire surface technology sector gets together," said Olaf Daebler, Global Director SurfaceTechnology GERMANY at Deutsche Messe. "And that is precisely what the show is intended to be. At the same time, the show is designed for maximum international appeal, and also specifically targeted at product developers and designers looking for innovative coating solutions. Talks at the stands give rise to fresh ideas and new partnerships."

Italy is a strong market for surface treatment technology, and is regularly the most strongly represented foreign nation at SurfaceTechnology GERMANY. Also in terms of attendance figures, Italy always ranks high: After Germany, the largest visitor contingents come from Austria, Italy and Switzerland. With more than 20 companies already registered, Italy is once again on track to being the nation with the largest number of exhibitors in 2020. A group pavilion for Italian companies at SurfaceTechnology GERMANY is being planned by the association A.I.F.M. (Associazione Italiana Finiture dei Metalli), which represents the Italian electroplating industry.

"Participating in SurfaceTechnology GERMANY is an outstanding opportunity for our association to demonstrate Italian excellence in surface treatment to an international audience," says Dr Elena Travaini of the A.I.F.M. "The sector is represented as a whole: from suppliers of machinery, chemical products and accessories to companies that produce equipment and manufacturers of instruments that assess quality and water and wastewater treatment processes. This is very important because it affects human health and the environment."

Italy's electroplating industry is large and complex. Besides distributors, there are also a number of manufacturers of metal objects who handle the galvanizing. The A.I.F.M. estimates that there are currently around 2,500 Italian electroplating companies on the market. These are mainly small and medium-sized companies with fewer than 50 employees and predominantly located in the north of Italy.

Switzerland has also traditionally held a strong position when it comes to surface treatment technology. Once again, companies such as Forplan AG, STS Industrie SA, Tecga Technischer Galvanoservice AG, IHI Ionbond AG, Galvabau AG, ElpoChem AG and Färber & Schmid AG will be represented in Stuttgart.

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