strong performance of the first SurfaceTechnology Germany
The international trade fair for surface technology had been eagerly awaited: With a new name and all in green, the former O&S had set out to become even more international. And the plan succeeded, with 25% of the approx. 300 exhibitors as well as the 6,000+ trade visitors coming from abroad.
8 Jun 2018Share
By 2 p.m. on Wednesday, it was already clear that SurfaceTechnology GERMANY had made the cut. The Stuttgart-based event was only half over, but most exhibitors already voiced a great deal of satisfaction, with many of them expressing downright enthusiasm over the large number of successful customer interactions. In the end, slightly more than 6,000 trade visitors attended SurfaceTechnology GERMANY over the three days of the event.
"This was a successful premiere," reported Olaf Daebler, Global Director of SurfaceTechnology at Deutsche Messe, continuing: "The fact that we were able to launch the event with a record amount of display space was an ideal prerequisite. The great response from our visitors has now made things complete: SurfaceTechnology GERMANY not only maintained the strong performance of its O&S predecessor, but also enhanced it in terms of internationality, user industries and market significance." With a record 8,286 square meters of occupied display space, SurfaceTechnology GERMANY was already reflecting the good mood in the coating technology industry even before the gates opened. And the concomitant near-filling of Stuttgart’s largest exhibition hall, Hall 1, was also positively received.
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