"The industry is undergoing profound transformation, driven by technological advancements in mobility, energy, sustainability, and information technology. Our exhibitors must continuously adapt to remain competitive on a global scale. SurfaceTechnology GERMANY provides an ideal platform for information exchange, networking, and tailored solutions, complemented by a well-established specialist forum," says Christoph Nowak, Project Manager of SurfaceTechnology GERMANY at Deutsche Messe AG.

Nowak further highlights the advantages of the new event alignment: "Since the COVID-19 pandemic, we have observed a significant increase in visitor numbers at co-located trade fairs. The thematic connections between these events create substantial added value for exhibitors and attendees alike. Furthermore, the extended interval leading up to the summer break enhances opportunities for post-show business."